Every website owner who has ever tried search engine optimization has come across the expression; backlinks. Now, building backlinks is important for ranking a site, however, the focus is no longer on the page rank and quantity; more like diversity and relevance, due to the recent Google updates. Some people say that building backlinks should not be an issue when the site is popular and it contains information people want to read. However, with the high competition for different profitable keywords, there is a need to review how to get more of them. Below some of the pros and cons of backlinks will be detailed, so you can build a strategy for getting more link popularity.
Backlinks as Statistics
For some SEO companies and webmasters, backlinks are all about numbers. However, there are different types of backlinks you don’t want to get. Pingbacks on blogs are almost all useless, and they can also damage your site’s ranking. Before you set up your account and start blogging, make sure that you are making all pingbacks “nofollow”. This means you are not giving a free link to every person who links to you. This is important, because if you have loads of links from Viagra sites and your page is about business accounts, search engines will think that you are not relevant and are using an automated service. This can result in your site disappearing from search engines. The same applies to comments with links in them.
Manual backlinking pays off but it is time-consuming. Getting links from relevant blogs by reading through and commenting, participating in forums and writing updates is all hard work. However, these backlinks are all needed for your site to rank first page, and it is worth the effort. Manual linking strategies are not needed if your readers are ready to republish your content, because it is engaging, useful and innovative. Therefore, some people say that if you build up your website the right way and get readers to engage in conversation there is no need for building backlinks; your visitors will be happy to do the job for free.
Link Building When Getting Started with Search Engine Optimization
Still, it is recommended that new sites would set up a link building strategy using white hat methods; such as article directory submission, press release publication and video marketing. Creating relevant social media profiles would also help building reputation and backlinks the natural way. This is, however, hard work again, but at least there is no risk to get penalized for using unethical methods.
Automatic Backlink Building: A No-No in Search Engine Optimization
SEO has been abused by many companies and software developers in the past few years. And Google has gone after those who engaged in this activity every single time. Therefore, in order to avoid getting caught, webmasters should focus on link building strategies that are honest, relevant and look natural as well. This way, link building in search engine optimization can be a real goldmine and worth the effort.
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