According to a well known cosmetics buyer, although there have always been men who have taken great care of their appearance, the strategy is to now appeal to the wider, men’s market – in particular to young men – a market that drives most of the growth in this industry.
Don’t be surprised if very soon your toiletry kit contains not only shaving cream, deodorant and toothpaste, but concealer, oil-absorbing face powder and brow gel. The men’s market is particularly tempting to large cosmetics companies, which have seen sales at department stores plateau in recent years. Although still a niche market, retailers say men’s cosmetics can only grow, given an aging population with the money and motivation to keep their youthful looks.
That’s because guys are relying on an increasing number of made-for-men products like these to put their best face forward. uys have gone from secretly filching some of their girlfriends’ moisturizers, to owning enough beauty products to make most drag queens blush.
So are we ready to embrace makeup on men? After all, the Beatles’ long-ish hair was once considered an affront to modest ’60s sensibilities. Or will men’s makeup go the route of the men’s skirt trend circa 2003 that never quite took off?
The purpose of wearing face makeup, like cover-up and powder, is to hide blemishes. If you have perfect skin, I envy you and you can skip this and the next paragraph and go straight to nail polish, lucky jerk .
Well-known cosmetic empires along with the smaller, up and comers are introducing skin care, fragrance and even makeup product lines targeted to men who have a penchant for primping.
Many male celebrities, actors, and models sit in a makeup chair before making a public appearance. It’s no surprise that with modern society’s emphasis on youth, perfection, and physical attraction, women aren’t the only ones who want to accentuate their best facial features and hide blemishes and scars. Makeup for men is one of these double-edged things for women – yes, we would like men to look better, but how far do we want them to go, and do we want to know exactly how they got there?
Even in the metro age, dabbing concealer on a blemish is seen as an emasculating activity. American ambivalence about men’s makeup seems to run pretty deep, as GQ fashion editor Brian Coats can attest, “I just think it can be a scary thing for guys to wear makeup. I kind of understand that.” Coats believes makeup on men is not a good idea for the general population. “A guy should look like a guy. I think in general, guys just look better natural.”
To reduce blister of eyes, grate a potato and tie in a cloth and place the cloth over eyes for about 15 minutes. Add a little pinch of salt in water and wash for bright and radiant eyes. Mix tomato juice and lemon juice in equal measure and apply around the eyes, after 30 minutes wash it off with cold and hot water alternatively. Make a mixture of sandal wood and nutmeg. Apply it around the eyes previous to sleep and wash it off in the morning.
For the final touch of any masculine handsome routine, I recommend you get some good cologne.
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