How Technology Affects Fitness in 2015

Finding the newest method to lose weight is a perennial concern for thousands of people every year. Good news is one does not need to continue approaching the battle of the bulge with old school techniques. As technology continues transforming society’s fabric through continued penetration, fitness itself is transcending its traditional bounds as new approaches to weight loss arise from digital means.

Here are a few fitness tech trends that are poised to gain further traction in 2015:

1) Wearable Technology – Wearables have steadily been gaining ground in the past year or two due to efforts from companies like FitBit and Jawbone popularizing the concept. Wristbands and other wearable devices can be linked to the body and used to measure health metrics like heart rate, calorie burn, etc. in a greater effort to keep track of one’s workout efforts and results.

While these startups have helped push the concept into the mainstream, it is also being picked up by major manufacturers like Apple and Samsung, who are incorporating wearable-like software into their major smartphone and tablet releases. While the trend has yet to reach critical mass, it is only a matter of time at this point.

2) Genetic Fitness Training – Perhaps the most revolutionary trend to hit the fitness market in 2015 is genetic fitness training. This concept, in which companies analyze individuals’ genetic makeups to determine what kinds of exercises are best optimized for their bodies has made the transition from concept into available reality.

Companies are banking on this couture-like approach to personal fitness to reenergize an industry that has settled on recycling workouts and supplements with new names. Genetic fitness training is the first genuinely groundbreaking development for the health industry in quite a while.

3) Interactive Journeys – For cardio aficionados, overcoming the monotony and boredom associated with treadmill and bicycle workouts is paramount. Getting past the feeling of putting in energy yet not going anywhere not only creates boredom but can drown out motivation, when putting in work on a cardio machine. New interactive programs though defeat this problem by providing simulations that transport users into situations perfectly tailored around their exercise.

Instead of bicycling in place for twenty minutes, participate in the first leg of the Tour de France. Instead of running on a rotating strip of rubber, try to finish first in the Boston Marathon. These interactive programs are slowly coming onto the market but the potential and proof of concept are already solid.

These three major trends build off of the concept of making workouts more efficient and fun. By boosting one’s enthusiasm to put in the effort and effectively measure how many calories and pounds are burned off, overall effort increases. A positive feedback loop is established that even the most diehard couch potato cannot argue with logically.

Furthermore, the convergence of major tech and athletic companies operating in this new marketspace, such as sportswear manufacturer Under Armour purchasing fitness app firms, signals a commitment to long-term development and consumer cultivation. Fitness 2.0 is here and not going anywhere anytime soon.

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