Piecing together all the factors that make your business thrive can be quite confusing; I mean there are millions of advice guides and articles for new business owners available for free online but who do you listen to? And how can you guarantee that you aren’t wasting your money on Graphic design and Marketing that could just fail before your eyes.
Well you cannot guarantee anything and I cannot tell you who to listen to, so that is why you should try and test everything and keep a record of what works and what doesn’t. It may be time consuming and cost you money but when you discover what works for you, you can start making that money back.
OK so here are a few things you must have when starting a business:
1) Graphic design – Graphic design is an important part of the brand, in fact it is what will be thought of first and how you are recognized by your customers and other members of the public. Doing it properly is essential so a good graphic designer with a good reputation is advised. Graphic design is not just the logo, but also can be packaging, web design and print on advertising media.
2) Marketing strategy – You need to figure out your target audience and segment them into different categories such as age, gender or location. Once that is figured out you will need to come up with some different ideas of how you want to market those people. Remember to measure the results in order to eliminate the efforts that just aren’t working. That way in future marketing efforts you can bypass the things that didn’t work the first time.
• Online Marketing – You can receive a massive amount of business online if done correctly. Get a website and start marketing it via Search Engine Optimisation. SEO (search engine optimization) can be extremely time consuming but so effective. If you do not have the time and effort to put into it then it is definitely an idea to find a person or professional company to deal with this for you. Not only SEO but social media marketing is also another way to get you recognized online. This shouldn’t be too hard to manage yourself but again if you don’t have the time then hire a professional to do the work for you. A professional is definitely advised if you want to dabble in AdWords campaigns also.
• Offline marketing – This would be things like, mailing, billboards, telemarketing, word of mouth and TV adverts. These can be extremely worthwhile as a lot of people do not use the internet or trust the internet. Putting a letter in their hand or them hearing your voice to confirm something can be a much more successful way to gain business and trust.
So obviously there is so much more needed to be done when starting a business. You also need knowledge, dedication, patience and structure. But implement all of this together and you could be onto a winner.
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