One of the most necessary as well as valuable aspects of a website is Information architecture. It is a process where designers, developers, and content strategists are involved in creating and structuring a website, an app or any other digital project. This enhances the user’s information seeking capability and tells them their present position vis-à-vis the information they are seeking.
Information architecture is aimed at fulfilling the ultimate business goals of reaching the target audience and increasing conversions across all platforms. This includes the desktop, tablet, and the ever-growing smartphone platform. Commonly referred to as IA, information architecture provides a usable content structure that is shelled out of a humongous set of information. This is done by incorporating user-centred design methods, persona research, usability tests, and persona creation and user flow diagrams.
It is a known fact that information architecture and user experience designers work hand in hand in each project. UX designers are involved in taking information architecture one step further by considering factors such as navigation, facilitate engagement, targeting user audience, making things more relevant and enhancing the response trigger. UX designers add a deeper meaning to every user experience.
A complete IA/UX process encompasses all these features-
- It is essential to understand a website’s issues, business goals and the end user behaviour as well as the information needs at the beginning of the UX/IA process. This helps in bridging the gap. Start with mapping out the on-site tasks through proper research. These tasks can be then easier to accomplish and facilitate with the help of needed features. Some of the commonly used tools to help this process are Axure and Balsamiq though the good old pen and paper work great too.
- Once the needs of a website are identified and the features needed to accomplish in place, a site structure, navigation, and labelling system is designed. This helps in making information digging more effective and efficient. In a case of website redesign project, the UX team identifies the common features and the relationships among the existing information and restructure it into a more logical standard. These things might also include content inventory and card slotting features.
- Interface design is a simple schematic diagram that is needed to display the user pathway and the features of each website page. Designers generally cross the stage where site functionality, prototypes, and specifications are to be communicated. This stage includes design sketching and/ or paper/electronic prototyping.
- Before the final website is launched, its prototype is tested among users to gather results, authenticate decisions and identify the statistics. These findings are then literate. Another round of conducting and user testing methods is carried out once the site goes live.
A good UX makes the foundation for a good website. In turn, a good UI will dictate a how well designed is the UX. Using the right tools at the right time is important, although it is essential to remember that users are always at the top when creating astounding user experience is concerned. Keeping this factor in mind throughout the designing process will enable the UX team to create a positive experience for end users.
We have many more Career Help Articles Now Available.