So you have set up your dream catering business? How do you go about getting new customers? Here are a few tips:
Your catering business should have its own website complete with sample menus, customer testimonials and references, pictures of some of your presentations, pictures of your food and, of course, all of your contact information. You can also advertise your website on the Internet through pay per click ads, search engine optimization for appropriate localized phrases and advertise on local community websites.
Some of the biggest customers for catering companies are wedding receptions. Get your ad or pitch in front of brides, grooms and wedding planners. You can advertise in local wedding newsletters, newspaper sections and magazines. Advertise online by getting listed in every major wedding directory, some may require a fee, but if they have good traffic to their directory, the ad should pay for itself many times over in new customers.
Establish good relationships with wedding planners, florists, party stores etc. Once you have done a good job for one wedding planner, for instance, they will send you more business in the future. You can even give discounts to wedding planners who recommend your services, this further increases the chances of them recommending your catering business in the future.
Word Of Mouth
Word of mouth is one of the best ways to expand your business. When you have done a stellar job serving one wedding event, the people at the wedding will remember your food and may think of your business for their own weddings, parties and other events.
Also under the category of word of mouth is good PR, or public relations. Send out press releases, try to get a feature article in the local food section, contribute articles to food and catering related magazines and newspapers. Do a great job at every event you cater so people will remember your company.
Distribute flyers in your community and to local businesses. Businesses often have parties for birthdays, company anniversaries, company picnics and holiday parties, and they usually will need a caterer for these events.
Despite the ubiquitousness of the Internet these days, many people still rely on the yellow pages to find businesses in their community. Make sure to place your ad in the caterers section of your local yellow pages, it’s well worth the cost.
Using these tips, you should be able to attract new customers to your catering business to keep it prospering for many years to come.